online summit by

2017

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online summit

2017

About the speaker


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carrie swails

"7 Ways to Put Your Personality in Your Brand This Year "

co founder - made in the lab Founder - rock your weird

Everyone always says your brand is so much more than a logo. It is. Your brand is directly tied to your reputation. However, does anyone ever tell you how to take that amazing brand idea and actually put it into action? No! Today you'll learn 7 steps to put that personality in your brand and actually make it usable with Carrie Swails. Carrie specializes in offbeat and non-traditional wedding photography with particularly nerdy clients and will tell you how to leverage blogging and Pinterest to showcase your personality and use your brand to its highest potential. 

get started with Rock Your Weird's Branding Course

wait, who is made in the lab anyways?

Glad you asked...

J

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C

We are three creative entrepreneurs who came together with a common goal: Make web design and education more accessible and affordable. 
Click on us to learn more.

Carrie Swails

C

Also known as our social media guru and marketing educator, Carrie is a whiz when it comes to creating an emotional connection with your clients. She also has the best hair.

if you could have one super power, what would it be and why?

Teleportation. I guess I should be specific and say apparition because that means I’d be a wizard from Harry Potter. I’d just want to be able to travel in a moment to anywhere I wanted.

MEET JASON TOEVS

MEET RACHAEL EARL

what is one of your weird quirks?

I like to organize things by color. My books on the shelf look like a rainbow and so does my closet!

What is your secret talent?

I can fold my upper lip up toward my nose and it will stay in place. It’s a super attractive secret talent.

On a scale of 1-10 how “cool” are you and why?

10! I’m obviously cool because of my weird love for all things Lord of the Rings. 

What TV sitcom family would you be a member of?

I wouldn’t just be a member of the Geller family on Friends, I am Monica Geller. I have 11 towel categories.

What is the most delightful word you can think of?

GUACAMOLE!

How can you tell if someone is a nerd?

Nerds are passionate people. They’re individuals who don’t conform to society’s idea of the norm. I think they’re super awesome people who tend to be experts on subjects that don’t need experts; as much as they are experts about important things.

What is it like to be a ginger?

When gingers get crazy it’s called a “ginger snap."

how big of a deal is halloween?

It’s kind of a big deal, a really big deal. I want to watch Hocus Pocus a million times with wine and not answer my door.

what one food would you never give up?

New Zealand Sauvignon Blanc. Or just all wine, but that type is particularly important.

jason toevs

Nicknamed "The Professor," Jason is incredibly passionate about education and helping people with their businesses after the launch of their website. We are big fans of his bowtie, too.

if you could have one super power, what would it be and why?

I would want to be able to teleport anything I touched including myself. I would most likely use this ability to see the world and travel light. ☺

MEET rachael earl

meet carrie swails

what is one of your weird quirks?

I find that I make random noises to illustrate a point or narrate my life. Sometimes I just feel like I am in a movie, and I get to play the special sound effects too!

What is your secret talent?

I love snowboarding & surfing. Because I live in Kansas, which has neither of those, it’s fair to say most people are surprised then they see me to it for the first time. 

On a scale of 1-10 how “cool” are you and why?

I say 0 because I’m not cool, I’m smoking hot. Well that’s what I like to think anyways, and it’s a good thing my wife agrees, well most of the time. 

What TV sitcom family would you be a member of?

I would refuse a sitcom family, and just travel with the Doctor. Who am I talking about? If you know, we will be instant friends. 

What is the most delightful word you can think of?

Lavender. It reminds me of my grandma’s elaborate garden in Australia that mimic the big beautiful English gardens she grew up with in London. 

How can you tell if someone is a nerd?

The Nerd / Geek debate is an age old tale, I would classify a nerd as someone who knows what the word “seersucker” means. That means if you don’t know it and look it up, you will join the NERDS.

What is it like to be a ginger?

I know a lot of people were teased growing up being ginger. My school colors were red and white, so I feel like I just had more school pride than everyone else. Plus I can be patriotic just by wearing a pair of jean shorts. ☺

how big of a deal is halloween?

What’s Halloween?

what one food would you never give up?

Mangos. Nothing would be worse than losing fresh mangos. 

J

Rachael earl

Our resident designer, Rachael makes lots of pretty things and prefers to stay out of the spotlight in her design cave like the introvert she is. Her clothes are usually louder than she is.

if you could have one super power, what would it be and why?

Freeze time like Evie on Out of This World. Go Google it, you'll thank me later.

MEET carrie swails

meet jason toevs

what is one of your weird quirks?

My husband calls me "Monk" because I like washing my hands and I don't like my foods to touch. I'm kind of OCD in a lot of ways and that's ok. If you haven't seen Monk, go buy all the seasons to binge watch immediately.

What is your secret talent?

Juggling, but not in the traditional sense of the word. I have four kids and run three businesses...that kind of juggling.

On a scale of 1-10 how “cool” are you and why?

I'd say maybe a solid 7? I really have no basis for that reasoning, but you can be the judge.

What TV sitcom family would you be a member of?

I'd be a Bluth. Rachael Bluth, has a nice ring to it. They put the "fun" in dysfunctional.

What is the most delightful word you can think of?

I really love words, and usually get fixated on certain ones that are fun to say like "bombastic" and "commandeer." There are way too many delightful words to choose just one. I also totally dominate at Boggle.

How can you tell if someone is a nerd?

We all have a little nerd in us...I'm a total word nerd, font nerd, politics nerd... 

What is it like to be a ginger?

I hear they steal peoples' souls, but I'm pretty sure I still have my soul since partnering with Jason, so that could possibly just be a rumor. Possibly...I'm still keeping a close eye on him...LOL

how big of a deal is halloween?

It's such a big deal. Like the holiday that is the biggest deal. Like coordinated family costumes kind of big deal.

what one food would you never give up?

Can it just be a general genre of food? Because it would hands down be Mexican. We drive an hour for good Mexican.

R

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